3-Month Digital Marketing Apprenticeship

Phase 1: Foundation + Tool Fluency (Weeks 1–3)

• Digital Marketing Ecosystem & Funnel Thinking
• Customer Psychology & Buyer Persona
• Content Strategy Fundamentals
• AI for Marketing

Execution: Create a brand persona and map a full marketing funnel.

Phase 2: Creative & Content Engine (Weeks 4–6)

• Canva Design System
• Video Editing (Short-form content)
• Copywriting & Hook Engineering
• Content Calendar Systems

Execution: Design 10+ posts, create 5 short videos, write ad copies.

Phase 3: Digital Assets & Visibility (Weeks 7–8)

• WordPress Website Creation
• SEO (Search Intent + On-page)
• Local SEO + Google Business Profile

Execution: Build a live website and optimize a business listing.

Phase 4: Targeted Advertising (Weeks 9–10)

• Meta Ads
• Google Ads
• LinkedIn Ads
• Amazon Ads

Execution: Run and analyze simulated or real campaigns.

Phase 5: Retention & Systems Thinking (Week 11)

• Email Marketing Funnels
• Lead Nurturing
• Marketing Automation

Phase 6: Capstone (Week 12)

• Complete Digital Marketing Strategy
• Website + SEO + Ads + Content System
• Presentation to Mentors